How to Increase Customer Satisfaction in the Current Economy (Continued)

2. Manage the Expectations of your client.

• Educate your client by setting expectations from the beginning of the process.

• Ensure that your client has access to information that will better help them understand your company, what you do, and what they can expect while working with you.

• Do not set false expectations in order to obtain a client. This will only lead to disappointment and the client will ultimately feel unsatisfied.


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