How to Increase Customer Satisfaction in the Current Economy (Continued)

3. Provide a user-friendly website.

• Individuals appreciate a website that is easy to understand and simple to navigate, and a confusing website can result in the loss of business.

•It is important that the website capture the visitor’s attention quickly using bright colors, photographs, and an attractive, clear-cut layout.

•Displaying your company’s contact information clearly on the website lets the visitor know that you are readily available to answer their questions.


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