This concludes our recommendations for increasing your company’s customer satisfaction. This last suggestion can be a vital tool in understanding your customer’s needs and what you can do to meet them.
4. Study complaints and compliments, conduct surveys, and track results.
• Every comment from a client can be examined and analyzed in order to improve customer satisfaction.
• Complaints allow a company to reflect and brainstorm new strategies.
• Compliments provide positive reinforcement for your company so that you may continue to best serve the customer.
• Surveys are a valuable tool for tracking satisfaction. Allow clients to be anonymous so that they will feel comfortable speaking honestly and openly.
• Analyze the answers and seriously consider the feedback in order to improve operations.
• Record and archive results so that at a later date you can track your company’s progress