How to Increase Customer Satisfaction in the Current Economy (Continued)

This concludes our recommendations for increasing your company’s customer satisfaction. This last suggestion can be a vital tool in understanding your customer’s needs and what you can do to meet them.

4. Study complaints and compliments, conduct surveys, and track results.

 • Every comment from a client can be examined and analyzed in order to improve customer satisfaction.

• Complaints allow a company to reflect and brainstorm new strategies.

• Compliments provide positive reinforcement for your company so that you may continue to best serve the customer.

• Surveys are a valuable tool for tracking satisfaction. Allow clients to be anonymous so that they will feel comfortable speaking honestly and openly.

• Analyze the answers and seriously consider the feedback in order to improve operations.

• Record and archive results so that at a later date you can track your company’s progress

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