Surveys–Do they matter?

The best way to find out whether or not your customers are satisfied with the service they are receiving is to ask them. Customer satisfaction surveys have proven to be a key element in business/client relations. Surveys essentially provide companies with a form of free business consulting, while also giving power to the consumers and enabling them to speak their minds. The questions that are asked are important, however, the most vital aspect of a survey is what the company does with the answers. The company will want to look for trends–repetitive complaints. If a company is seeing the same specific feedback time and time again, it’s an issue that needs to be addressed. High quality customer service is a direct result of taking this feedback and being proactive about correcting the problem or process. And believe or not, customers enjoy knowing their voices have been heard–almost 96% of consumers approve of customer satisfaction surveys. So whether you are filling out a survey–or evaluating one, don’t forget the power these responses can hold and the changes they can generate.

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